Margaritas - Thursday, March 11 on Franchise Interviews

Margaritas Franchise Meets with Franchise Interviews on BlogTalkRadio.com Thursday, March 11 at 10AM EST.

Home of the World's Best Margarita, New England's Beloved Margaritas Mexican Restaurant is Franchising across the entire Atlantic Seaboard.

From colorful authentic decor to a commitment to community relations through field trips and visiting artist demonstrations, Margaritas provides an atmosphere rich with the culture and flavors of Mexico, offering guests a fun dining adventure in a festive gallery of Mexican art. Margaritas Mexican Restaurants has 19 locations throughout Massachusetts, Maine, New Hampshire and Connecticut.

Margaritas is now franchising for the first time. The first company-owned restaurant in the plan is set to open in the first quarter of 2010 in Lexington, MA. Most Margaritas Mexican Restaurants range in size from 5,200-7,500 square feet, due to the company's specialty in doing conversions of existing restaurants which fit their concept.

Margaritas has outpaced competitors in the casual dining segment, demonstrating solid unit-level economics fueled by a $2.3 million average sales volume, a beverage-to-food sales ratio of 45 percent and a 21.6 percent EBITDAR, which falls into the top tier of its peers. A strategic site-location process, which includes extensive research conducted by Buxton, an industry leader in customer analytics, also contributes to Margaritas' success.

Come join Marty and Don as they interview Margaritas franchise.

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East Coast Wings and Grill March 3 on Franchise Interviews

Sam Ballas, CEO of East Coast Wings and Grill Meets with Franchise Interviews, Wednesday, March 3 at 10AM EST on BlogTalkRadio.com.

Sam will be talking with Marty and Don about why East Coast Wings & Grill has enjoyed 24 consecutive quarters of positive same-store sales increases despite other restaurants seeing consecutive losses.

Committed to family, and far different from the norm in the chicken wing segment Ballas and Kontos took over in 2000, after they noticed that the vast majority of wing concepts focused on pushing alcohol sales to make money. By creating a warm and inviting decor and focusing on families, customers started flocking to the restaurants.

Another reason for their success is the diverse menu offerings. The East Coast Wings & Grill menu offers an array of high quality food including wraps, salads, overstuffed sandwiches, burgers and more. While the wings will always be the staple and have won every major chicken wing award in North Carolina, East Coast Wings & Grill differentiates itself from other wing concepts by providing high quality food other than wings. The menu offerings consist of more than 90 percent fresh, never frozen food.

ABOUT EAST COAST WINGS
East Coast Wings & Grill, a fast growing casual dining chicken wing franchise, has 12 locations in North Carolina and many more are expected to open in 2010. The franchise concept not only caters to the chicken wing lover, which hit previously unseen levels of popularity in 2009 including the sale of more than 13 billion whole chicken wings, by offering 75 different flavors of chicken wings, but also wraps, sandwiches, burgers and more, all using fresh - not frozen - ingredients.

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BlogTalkRadio.com every Thursday from 10AM to 11AM EST (7PM-8PM PT) or listen to the archived shows 24 hours per day, 7 days per week at http://www.franchiseinterviews.com

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Geoff Hill, Roark Capital Group, 2/25 on Franchise Interviews

This Thursday, February 25, Franchise Interviews Speaks with Geoff Hill, VP of Roark Capital Group, on BlogTalkRadio.com at 10AM EST.

Roark Capital Group, an Atlanta-based private equity firm, specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1 billion. They have acquired 15 franchise/multi-unit brands that collectively have more than 14,000 point of distribution, 2,600 franchisees, and $3.7 billion in system-wide revenues across 50 states and 33 countries.

Roark's franchise portfolio includes such well-known brands as Carvel, Cinnabon, Schlotzsky's, Moe's Southwest Grill, Seattle's Best Coffee International, McAlister's Deli, Money Mailer, Fast Signs, Batteries Plus and Primrose Schools. The firm has more than $1.5 billion of equity capital under management.

Join Don and Marty on BlogTalkRadio.com as they interview Geoff Hill, Vice-President of Roark Capital Group, Thursday, Feb. 25 at 10AM EST.

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or on BlogTalkRadio.com every Thursday from 10AM to 11AM EST (7PM-8PM PT) or listen to the archived shows 24 hours per day, 7 days per week.

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2010 Broker Appreciation Kickoff!

Now through June 30, 2010, Diamond Financial Services (www.franchisefunding.net), a sister company of Franchise Buyer Direct and SellFranchise.com, is now offering broker referral fees for loans of $300,000 to $2 million (SBA/7A programs). Call the office toll free for more information.
1-877-508-2274.

Guerrilla Marketing for the Franchisee

Guerrilla Marketing for the Franchisee met with Franchise Interviews on February 11, 2010 on BlogTalkRadio.com.

The Book: Guerrilla Marketing for the Franchisee. Many franchisees enter into a franchise business and think owning their own business will be much easier than it really is. Consequently, they often become discouraged from not experiencing the success they thought they signed up for. Other franchisees don't understand marketing and what it actually takes to grow their business. There is a false sense of security thinking that the sales will automatically come because they signed up for a "turn key" system. At the end of the day the success of each franchise business comes down to the operating franchisee.

This book teaches business owners how to own their own success and failures, what marketing is and what it takes to compete in today's tough business environment. Guerrilla Marketing defines marketing as "every bit of contact you or anyone in your company has with any part of the public." With over 14 million books sold worldwide, Guerrilla Marketing is one of the best known marketing brands in history - because it works. We had the pleasure of meeting with Todd Woods, CEO of Guerrilla Marketing Strategies, Inc., and Eddie Leonard, Chief Operating Guerrilla.

Click here to listen to the interview.

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Kiplinger Article on Franchises

Franchises Getting Upper Hand Over Independents

Kiplinger, Jan. 2010 by Jonathan N. Crawford

Franchises are making gain on independents, especially restaurants. By 2012, franchise eateries including fast foods, family sit-down places will outnumber all others. From 2000 to 2008, the number of franchise restaurants grew by 20%, while non-franchises fell by 4% (according to NPD Group marketing research company). Deflated customer spending and crimped credit cards could even accelerate this trend.

“Franchises have been far from insulated from the recession, but overall they have performed better,” says Jonathan Maze, editor at Franchise Times trade magazine.

On the whole, franchises will outgrow their non-franchise rivals this year. They are typically better positioned than a mom and pop shop and they benefit from brand presence, corporate marketing an advice from the franchisor.

Moreover, lenders may be less tightfisted with franchise owners than non-franchise owners, according to Darrell Johnson, president and CEO of FRANdata, and independent research firm. In fact 60 new franchise brands were added last quarter 2009.

The overall economic output for franchises is expected to rise 2.8% this year. The biggest gains will be in personal services, quick service restaurants and business services, according to Pricewaterhouse Coopers.

Unishippers on Franchise Interviews Wed. Feb. 3 at 10AM EST

Franchise Interviews will meet with Dan Lockwood, President of Unishippers Franchise on Wednesday, Feb. 3 at 10AM on BlogTalkRadio.com.

Unishippers helps small businesses save time, trouble and money on all their shipping needs. They create a complete, individualized shipping solution for customers and know that one size definitely doesn’t fit all and are proud to tailor their solutions to a business’ specific needs.

Learn about this growing industry and franchises that demand aggressive/competent sales people to succeed. Come join Don Johnson and Martin McDermott as they meet with Dan Lockwood, President of Unishippers and Chris Cadigan, owner of Unishippers of Oceanside, New York, to discuss the success of Unishippers. They will also talk about b2b relationships and how to create long term relationships with customers.

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