Wednesday, February 24, 2010

Geoff Hill, Roark Capital Group, 2/25 on Franchise Interviews

This Thursday, February 25, Franchise Interviews Speaks with Geoff Hill, VP of Roark Capital Group, on at 10AM EST.

Roark Capital Group, an Atlanta-based private equity firm, specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1 billion. They have acquired 15 franchise/multi-unit brands that collectively have more than 14,000 point of distribution, 2,600 franchisees, and $3.7 billion in system-wide revenues across 50 states and 33 countries.

Roark's franchise portfolio includes such well-known brands as Carvel, Cinnabon, Schlotzsky's, Moe's Southwest Grill, Seattle's Best Coffee International, McAlister's Deli, Money Mailer, Fast Signs, Batteries Plus and Primrose Schools. The firm has more than $1.5 billion of equity capital under management.

Join Don and Marty on as they interview Geoff Hill, Vice-President of Roark Capital Group, Thursday, Feb. 25 at 10AM EST.

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Monday, February 22, 2010

2010 Broker Appreciation Kickoff!

Now through June 30, 2010, Diamond Financial Services (, a sister company of Franchise Buyer Direct and, is now offering broker referral fees for loans of $300,000 to $2 million (SBA/7A programs). Call the office toll free for more information.

Monday, February 15, 2010

Guerrilla Marketing for the Franchisee

Guerrilla Marketing for the Franchisee met with Franchise Interviews on February 11, 2010 on

The Book: Guerrilla Marketing for the Franchisee. Many franchisees enter into a franchise business and think owning their own business will be much easier than it really is. Consequently, they often become discouraged from not experiencing the success they thought they signed up for. Other franchisees don't understand marketing and what it actually takes to grow their business. There is a false sense of security thinking that the sales will automatically come because they signed up for a "turn key" system. At the end of the day the success of each franchise business comes down to the operating franchisee.

This book teaches business owners how to own their own success and failures, what marketing is and what it takes to compete in today's tough business environment. Guerrilla Marketing defines marketing as "every bit of contact you or anyone in your company has with any part of the public." With over 14 million books sold worldwide, Guerrilla Marketing is one of the best known marketing brands in history - because it works. We had the pleasure of meeting with Todd Woods, CEO of Guerrilla Marketing Strategies, Inc., and Eddie Leonard, Chief Operating Guerrilla.

Click here to listen to the interview.

Friday, February 5, 2010

Kiplinger Article on Franchises

Franchises Getting Upper Hand Over Independents

Kiplinger, Jan. 2010 by Jonathan N. Crawford

Franchises are making gain on independents, especially restaurants. By 2012, franchise eateries including fast foods, family sit-down places will outnumber all others. From 2000 to 2008, the number of franchise restaurants grew by 20%, while non-franchises fell by 4% (according to NPD Group marketing research company). Deflated customer spending and crimped credit cards could even accelerate this trend.

“Franchises have been far from insulated from the recession, but overall they have performed better,” says Jonathan Maze, editor at Franchise Times trade magazine.

On the whole, franchises will outgrow their non-franchise rivals this year. They are typically better positioned than a mom and pop shop and they benefit from brand presence, corporate marketing an advice from the franchisor.

Moreover, lenders may be less tightfisted with franchise owners than non-franchise owners, according to Darrell Johnson, president and CEO of FRANdata, and independent research firm. In fact 60 new franchise brands were added last quarter 2009.

The overall economic output for franchises is expected to rise 2.8% this year. The biggest gains will be in personal services, quick service restaurants and business services, according to Pricewaterhouse Coopers.

Tuesday, February 2, 2010

Unishippers on Franchise Interviews Wed. Feb. 3 at 10AM EST

Franchise Interviews will meet with Dan Lockwood, President of Unishippers Franchise on Wednesday, Feb. 3 at 10AM on

Unishippers helps small businesses save time, trouble and money on all their shipping needs. They create a complete, individualized shipping solution for customers and know that one size definitely doesn’t fit all and are proud to tailor their solutions to a business’ specific needs.

Learn about this growing industry and franchises that demand aggressive/competent sales people to succeed. Come join Don Johnson and Martin McDermott as they meet with Dan Lockwood, President of Unishippers and Chris Cadigan, owner of Unishippers of Oceanside, New York, to discuss the success of Unishippers. They will also talk about b2b relationships and how to create long term relationships with customers.

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Franchise Interviews – Ask the Frantrepreneur Who Owns One

Franchise Interviews Podcast – Great Quotes in Franchising

Sponsorship Packages

Ready, Set,