Monday, February 22, 2010
2010 Broker Appreciation Kickoff!
1-877-508-2274.
Monday, February 15, 2010
Guerrilla Marketing for the Franchisee
The Book: Guerrilla Marketing for the Franchisee. Many franchisees enter into a franchise business and think owning their own business will be much easier than it really is. Consequently, they often become discouraged from not experiencing the success they thought they signed up for. Other franchisees don't understand marketing and what it actually takes to grow their business. There is a false sense of security thinking that the sales will automatically come because they signed up for a "turn key" system. At the end of the day the success of each franchise business comes down to the operating franchisee.
This book teaches business owners how to own their own success and failures, what marketing is and what it takes to compete in today's tough business environment. Guerrilla Marketing defines marketing as "every bit of contact you or anyone in your company has with any part of the public." With over 14 million books sold worldwide, Guerrilla Marketing is one of the best known marketing brands in history - because it works. We had the pleasure of meeting with Todd Woods, CEO of Guerrilla Marketing Strategies, Inc., and Eddie Leonard, Chief Operating Guerrilla.
Click here to listen to the interview.
www.franchiseinterviews.com
Friday, February 5, 2010
Kiplinger Article on Franchises
Kiplinger, Jan. 2010 by Jonathan N. Crawford
Franchises are making gain on independents, especially restaurants. By 2012, franchise eateries including fast foods, family sit-down places will outnumber all others. From 2000 to 2008, the number of franchise restaurants grew by 20%, while non-franchises fell by 4% (according to NPD Group marketing research company). Deflated customer spending and crimped credit cards could even accelerate this trend.
“Franchises have been far from insulated from the recession, but overall they have performed better,” says Jonathan Maze, editor at Franchise Times trade magazine.
On the whole, franchises will outgrow their non-franchise rivals this year. They are typically better positioned than a mom and pop shop and they benefit from brand presence, corporate marketing an advice from the franchisor.
Moreover, lenders may be less tightfisted with franchise owners than non-franchise owners, according to Darrell Johnson, president and CEO of FRANdata, and independent research firm. In fact 60 new franchise brands were added last quarter 2009.
The overall economic output for franchises is expected to rise 2.8% this year. The biggest gains will be in personal services, quick service restaurants and business services, according to Pricewaterhouse Coopers.
Tuesday, February 2, 2010
Unishippers on Franchise Interviews Wed. Feb. 3 at 10AM EST
Unishippers helps small businesses save time, trouble and money on all their shipping needs. They create a complete, individualized shipping solution for customers and know that one size definitely doesn’t fit all and are proud to tailor their solutions to a business’ specific needs.
Learn about this growing industry and franchises that demand aggressive/competent sales people to succeed. Come join Don Johnson and Martin McDermott as they meet with Dan Lockwood, President of Unishippers and Chris Cadigan, owner of Unishippers of Oceanside, New York, to discuss the success of Unishippers. They will also talk about b2b relationships and how to create long term relationships with customers.
Listen to Franchise Interviews live on FranchiseInterviews.com
Or on BlogTalkRadio.com, where you can listen to the archived shows 24 hours per day, 7 days per week.
Franchise Interviews – Ask the Frantrepreneur Who Owns One
http://franchiseinterviews.com
http://blogtalkradio.com/franchise-interviews
Franchise Interviews Podcast – Great Quotes in Franchising
http://franchiseinterviews.podcastpeople.com/
Sponsorship Packages
http://www.franchiseinterviews.com/id51.html
Ready, Set, GoFranchise.com
Tuesday, January 19, 2010
Maaco Auto Franchise - This Week on Franchise Interviews Jan. 22
Maaco is “America’s Body Shop” with nearly 500 franchised locations across the continent boasting system-wide sales that approach $500 million. Maaco provides auto paint and auto body repair services for more than 12,000 vehicles a week and 600,000 a year, more than any other company in North America. The more than 17 million vehicles Maaco has repaired since 1972 could create a traffic jam 15 lanes wide from New York to Los Angeles.
Come join Don and Marty as they interview one of the top executive to find out what makes Maaco so successful after so many years in the industry.
Listen to Franchise Interviews live on FranchiseInterviews.com
Or on BlogTalkRadio.com every Thursday from 10AM to 11AM est (7PM-8PM PT) or listen to the archived shows 24 hours per day, 7 days per week.
Franchise Interviews – Ask the Frantrepreneur Who Owns One
http://franchiseinterviews.com
BlogTalkRadio
http://blogtalkradio.com/franchise-interviews
Franchise Interviews Podcast – Great Quotes in Franchising
http://franchiseinterviews.podcastpeople.com
Sponsorship Packages
http://www.franchiseinterviews.com/id51.html
Ready, Set, GoFranchise.com
Tuesday, January 12, 2010
EduFit - Thursday Jan. 14 at 10AM EST
Thursday, January 14 at 10AM EST
EduFit is a franchised fitness concept providing convenient, appointment-based personal training services to men and women. Different from circuit or group training concepts, EduFit's certified personal trainers work with up to five clients during a session, with each client following a customized training program.
The company was launched in Scottsdale , Ariz. In August 1998 and began franchising in April 2009. Currently, EduFit has two locations in Scottsdale and one in Phoenix . They expect to have 25 studios either open or in development by the end of 2010 and 200 locations nationwide within five years.
Join Marty and Don as they learn more about this up and coming franchise opportunity!
Listen to Franchise Interviews live on FranchiseInterviews.com
or Blog Talk Radio every Thursday from 10AM to 11AM EST (7PM-8PM PT) or listen to the archived shows 24 hours per day, 7 days per week.http://franchiseinterviews.com
Franchise Interviews - Ask the Frantrepreneur Who Owns One
Franchise Interviews Podcast - Great Quotes in Franchising
Sponsorship Packages
Ready, Set, GoFranchise.com
Wednesday, January 6, 2010
Team Blue - Jan. 7 on Franchise Interviews
Team Blue is seeking to change and lead the multi-billion-dollar U.S. car wash industry by opening a national chain of “first-of-its-kind” franchised locations that offer a better quality wash; clean, customer-friendly operations and a unique “brand experience” to customers, while establishing itself as the first national presence in the car wash industry. Team Blue expects to have 35 franchises either open or in development throughout the country by the end of 2012.
Join Don and Marty as they meet with the top executives of this rapidly growing franchise!
Listen to Franchise Interviews live on FranchiseInterviews.com or Blog Talk Radio every Thursday from 10AM to 11AM EST (7PM-8PM PT) or listen to the archived shows 24 hours per day, 7 days per week.
Franchise Interviews - Ask the Frantrepreneur Who Owns One http://franchiseinterviews.com
http://blogtalkradio.com/franchise-interviews
Franchise Interviews Podcast - Great Quotes in Franchising http://franchiseinterviews.podcastpeople.com/
Sponsorship Packages
http://www.franchiseinterviews.com/id65.html
Ready, Set, GoFranchise.com
http://www.gofranchise.com/interviews_main.htm