To answer this very common question, one should ponder the benefits. Since franchising includes a wide variety of industries with efficient expansion and growth, the odds are significantly higher that a franchise owner will be successful when the correct formula is used. Also, since the franchise falls under a parent company, there are benefits of a franchisor’s advice which include site selection, design, expansion, use of equipment, training, products and services, and marketing tools. Buying into an established venture allows the use of trademarks and benefits of the franchise image that may be already set in a consumer’s mind. Although a franchise owner may need to forgo some independence of entrepreneurship, the trade off is a support system that could span many years.
